Fermanagh & Omagh District Council are delivering an autumn / winter series of digital workshops tailored to the tourism sector.
The workshops are delivered in tourism venues across the district to allow the industry to discover more experiences available throughout the area and to build new relationships with other tourism providers. The first in this series takes place in November;
Event: Blogging & The importance of User Generated Content
Date: Wednesday 30 January
Time: 10:00 am – 2:00 pm*
Venue: Mellon Country Inn, 134 Beltany Rd, Omagh, Co.Tyrone, BT78 5RA
* Please note lunch is included
Blogging & The importance of User Generated Content
Blogging is not just an activity for those who want to become #InstaFamous. From a business perspective writing relevant, topical, keyword focused content frequently on your website can help with Search Engine Optimisation, improve user experience on your website and also serve as really great content for social media and email marketing.
In this workshop we will look at why you should consider blogging for your business, how to research and develop topics for your blogs, best practice blog writing and tips for sharing your blogs far and wide online.
When writing blogs it’s a great idea to encourage your fans to reply, comment, contribute and get involved. One way of doing this could be through encouraging user generated content, and when we begin to scratch underneath the surface there is potential for your customers to create content for you in the form of articles, videos and images. We will explore user generated campaigns, giving you the chance to plan such a campaign for your business in 2019.
The autumn / winter series of workshops are delivered by Emma Gribben.
Emma is an international digital marketing trainer, mentor and consultant working directly with clients around the globe on digital marketing projects.
Emma delivers digital marketing training for Google Digital Academy throughout Europe and is a trainer for the Google Digital Garage in the UK. Most recently, Emma has taken on the role of a Live Class Expert Speaker on the Google Squared Online Digital Marketing programme.
Named as one of NI’s Top 40 Under 40, Emma has worked with a vast range of Tourism clients such as International travel agents, Expedia and Aer Lingus.
Places are limited and will be booked on a first come first served basis.
To register you will be asked to register for an eventbrite account. This will only take a minute.
For enquiries relating to the workshop, please contact:
Karan McLernon
Tourism Development Officer
E: Karan.McLernon@fermanaghomagh.com
T: 0300 303 1777 Ext: 21207
Source: Fermanagh & Omagh District Council
