This workshop is geared towards digital and Social Media marketing and takes a good insight into the following:
TOUR AROUND INSTAGRAM: The topic will guide you through the different features of Instagram and how you can use these for creating videos inside the app and posting on your social pages.
AlGORITHM: This topic shows you how the platforms evaluate the overall popularity of a post, using signals like how many people are liking, commenting, sharing and saving, and how quickly these activities happen.
CREATING QUALITY CONTENT WITH YOURPHONE CAMERA (APPS AND EQUIPMENT TO USE): An introduction to video-making and photography and the essentials you need to think about before you even start. Planning your video/photo shoot, lighting, sound, angles and it also covers where you can buy affordable equipment to hook up with you phone.
SELLING TO YOUR TARGET AUDIENCE: In addition to increasing ROI (Return on Investment), understanding your target market allows you to build relationships and better communicate with consumers. You can develop content that speaks to specific personas, and develop your brand that coincide with the interests and values of those most likely to purchase the product.
PLANNING YOUR CONTENT: Once you have topic ideas, we’ll show you a content calendar and how to keep all content together to stay organised.
SOCIAL MEDIA STRATEGIES & CONTENT IDEAS: The tutorial will show you a reliable process for generating ideas and content fast. We’ll introduce ChatGPT (which is a powerful AI language model ) that can be used to create content rapidly. We’ll go through resources to find ideas on social platforms and trending topics.